https://www.wzzm13.com/video/entertainment/television/programs/my-west-michigan/long-road-bourbon/69-8085547

GRAND RAPIDS, MICH. – Long Road Distillers is releasing a new Raspberry Liqueur with a special evening event at their location on Leonard Street in Grand Rapids.

The Valentine’s Day release event for the special liqueur starts at 4 p.m.

Long Road is also partnering with Mokaya to offer handcrafted chocolates to go with the new limited release spirit. You can get both a bottle of the Raspberry Liqueur and some chocolates to go!

You can check out the Facebook event by clicking here.

SOURCE: WZZM-TV 13 http://www.wzzm13.com/life/holidays/celebrate-valentines-day-with-long-road-distillers/517857429

Long Road Distillers to Release Raspberry Liqueur as Part of Valentine’s Day Celebrations

Limited-Release of Long Road Michigan Raspberry Liqueur Available Beginning Wednesday, February 14

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release a new, limited-release liqueur on Valentine’s Day, Wednesday, February 14, beginning at 4 pm. The release of Long Road Raspberry Liqueur coincides with several other special offerings at the distillery for the holiday, including cocktail and chocolate pairings, and featured food and drinks.

Long Road Raspberry Liqueur is made with Michigan raspberries from DeLange’s Redberry Farm in nearby Hudsonville, Michigan. It will be available in limited quantities at the distillery in Grand Rapids next week, and at select retailers and restaurants beginning at the end of the month.

“We’re beginning to experiment more and more with liqueurs and other specialty spirits,” says Jon O’Connor, co-owner of Long Road Distillers. “With the diversity and abundance of agriculture that we have access to all around us in West Michigan, we have plenty of opportunities to partner with local farmers to try something new.”

For the Valentine’s Day release, Long Road will be offering half-off pours of the Raspberry Liqueur, in addition to half-off cocktails featuring the new spirit, all evening. Visitors will also have the opportunity to bring a bottle home with them.

“The timing for this release worked out perfectly,” according to Kyle VanStrien, co-owner of Long Road Distillers. “We can’t imagine a better spirit to highlight on Valentine’s Day and to pair with the chocolates we’re featuring that evening.”

In addition to the release of Long Road Raspberry Liqueur, the distillery is hosting a Cocktails, Chocolates and Spirits Pairing featuring Mokaya chocolates that were handcrafted using Long Road Spirits. Two seatings are available – at 7:00 and 8:30 pm – and the event will be hosted in the Rickhouse, the second floor special events space at the distillery. Mokaya chocolates will also be available to purchase in 4-packs to bring home, or as a pairing with your food and drinks in the restaurant.  To register for a seating, please visit: https://longroaddistillers.com/event/chocolate/

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street.www.LongRoadDistillers.com

This morning, our co-founders, Jon O’Connor and Kyle Van Strien, won the Beverage category at Grand Rapids Business Journal‘s Newsmakers of the Year event. We had plenty of newsworthy moments in 2017, and we’re hoping to have even more in 2018. Cheers!

Read a bit about the award here: https://issuu.com/grbj/docs/2017_newsmakers_supplement/10

  JAN 19, 2018

When you come in from the frigid temperatures we’ve been experiencing, mixing up an ice cold cocktail might not seem the best way to end the day. What you really want is something warm.

Tammy Coxen of Tammy’s Tastings says that’s why we have the hot toddy.

“The hot toddy is one of those recipes that really adapts to whatever you have around,” Coxen explained.

You can use any spirit you like, although a whiskey or an aged spirit is traditional. The next ingredient should be something like hot water or hot tea. Then add some sort of sweetener and some sort of citrus.

Be as creative as you like!

Tammy’s “Michigan Hot Toddy” uses Long Road Distiller’s Wheat Whisky. She adds a bit of lemon juice, a Michigan maple syrup as the sweetener, and instead of hot water or tea, a Michigan apple cider goes into the mix.

“The wheat whiskey, while I love it, is very lean. It doesn’t have that sweetness that a bourbon has. It’s a much drier flavor,” Coxen said.

She decided the drink needed some extra flavor sweetness, and that’s why she chose the apple cider.

This is a warm drink, but you don’t have to heat all of the ingredients. Warming the apple cider in the microwave or on the stove is enough to bring up the temperature of the rest of the ingredients.

“This is one of the easiest drinks to make. This is what we call ‘building a drink.’ That’s where you just put the ingredients in your glass and then you’re ready to go and drink it,” Coxen noted.

Coxen chose to build her drink in a snifter because she could warm up her hands while holding the drink. She says you could simply use one of your favorite mugs if you prefer.

Michigan Hot Toddy

4 oz apple cider
1-1/2 oz whiskey (we used Long Road Wheat Whisky)
1/2 oz maple syrup
1/2 oz lemon juice
2 dashes Angostura bitters
Heat apple cider in microwave or on stove. Add remaining ingredients, stir.

SOURCE: Michigan Radio – http://michiganradio.org/post/cheers-michigan-hot-toddy

In the winter of 2006, the unthinkable happened. There was a shortage of aquavit, the Scandinavian spirit that’s flavored with caraway and other botanicals like dill and anise. For Scandinavian-Americans who relied on aquavit to accompany the traditional julbord, or holiday buffet, it was a tragedy.

“It threw me into a bit of a panic,” says Christian Krogstad, Norwegian co-founder of Portland, Ore. distillery House Spirits. “The most important part for me about the holidays is the food.” There’s pickled herring, smoked meats, sometimes the traditional gelatinous whitefish preparation known as lutefisk and many other strong flavors that combine on the Scandinavian Christmas dinner table. “They really require aquavit as an accompaniment,” Krogstad says.

So he set out to make his own, initially only for personal consumption. When bartenders came to visit over the following months, Krogstad would pull out a bottle of aquavit and give them a taste. “They were really captivated by it,” he recalls. Their interest made him decide to bottle and sell what he’d always thought of as a niche spirit.

House Spirits — then just two years old — was one of the first American distilleries to make aquavit. In the last few years the once-niche spirit has become a way for distilleries and bartenders to make a name for themselves in an increasingly saturated market.

When Devil’s Head Distilling in Colorado opened in 2015, aquavit was one of the first spirits they made. Often new distilleries release a gin and vodka for their first spirits since neither require aging but co-founder Ryan White thought aquavit would be a more interesting addition. Devil’s Head was the first to produce it in the state, and found that having one unique spirit opened doors for them. “When we go out to distribute it, the aquavit is the thing that gets us the buyer’s ear,” White says.

Traditionally, Scandinavians drink aquavit neat — throwing back one shot after another throughout the meal. But the bartenders Krogstad connected with immediately realized its potential as a cocktail ingredient. It found its way into Bloody Marys, gimlets, and, once aged-aquavits started being released, Negronis.

“I’m constantly surprised by it,” Krogstad says of aquavit’s growth in popularity. “It’s become not just a Scandinavian or Scandinavian-American thing. It’s now a cocktail thing, and that opens it up to a much larger audience.”

Kyle Van Strien, co-founder of Michigan’s Long Road Distilling, also realized its potential. “If we’re going to survive in the market with a lot of great booze, we’ve gotta do things different,” says. Though aquavit isn’t Long Road’s top seller, thanks to the spirit’s success at beverage competitions as well as its uniqueness among the whiskeys, gins, and vodkas most distilleries are producing, it’s become the spirit for which they are known.

In 2012, there were fewer than 10 American aquavits, says Jacob Grier, the founder of Aquavit Week which involves events and cocktail specials that feature the spirit in 11 states. Five years later, Grier says there are more than 50 American varieties, and they are not just limited to traditional Scandinavian-American communities.

Grier attributes some of the growth to an increasing interest in Nordic cuisine, the sudden boom in Americans traveling to Iceland, and restaurants like Noma.

Before Americans started making their own aquavit, options were limited. As Emily Vikre of Minnesota’s Vikre Distilling recalls, “There were two aquavits imported to the United States and they were rarely seen and probably only bought by Scandinavians celebrating one of our important holidays.” (As Van Strien describes it, “It was a thing you drank twice a year and got blackout drunk with.”) Now, the growth of American aquavit is prompting Scandinavian bartenders and distillers to give the spirit another, less-hangover prone, chance.

A year ago, Norwegian spirits supplier Arcus announced Lysholm No5, an aquavit specifically designed for use in cocktails. Krogstad says he’s been in contact with several people in the Scandinavian beverage industry who are interested in what’s happening with aquavit in the United States. “I think we’re going to see American aquavits exported to Scandinavia soon.”

At least in the United States, any “caraway-flavored distilled spirits product” can be called aquavit under regulatory guidelines. Aquavit gives you a lot of freedom as a distiller,” says Grier. “You can play with all kinds of botanicals and come up with a unique recipe.”

For some, this means making something new. For others, it means continuing traditions. The famous Norwegian Linie aquavit got its name when an early-1800s era sea captain tasted spirits that had been stored on barrels in his ship after it crossed the equator and came back. Two hundred years later, Linie’s barrels of aquavit still travel to Australia and back by ship before being sold in bottles. The company believes that something about the sea air, the ship rolling over the waves, or perhaps the oceanic temperature imparts a flavor to the beverage that can’t be obtained on land. Today’s bottles give the name of the ship as well as the date the batch crossed the equator. It’s a hard story to beat.

When Vikre of Vikre’s Distilling was testing her first aquavit, she brought it to a Norwegian independence festival. “When people were like, ‘I want that and not the Linie,’ I knew we’d gotten it right.”

SOURCE: NPR News, contributed by Tove K. Danovich, a journalist based in Portland, Ore.

We’ve got a list of 5 local Christmas gifts for the guy in your life who has everything.

1. MichiGin from Long Road Distillery
Long Road Distillery just re-released their new gin and the ingredients are 100% sourced in Michigan. This gin won “Best Gin in the World” over the summer at the Fifty Best competition in New York City and it sold out completely. But now it’s back, and just in time for the holidays!

2. Grilla Grill Wood Pellet Smoker
For the foodie or grill aficionado in your life, this is a gift that will knock their socks off. Located in Holland, MI, Grilla Grills has a line of three wood pellet smoker grills that are the best of the best. And, because you can only buy them directly, the prices are great too. The OG (Original Grilla) has a unique design that will stand out on any deck and the “set it and forget it” approach to smoking allows the cook more time to spend with friends and family this holiday season.

3. Madcap Coffee Subscription
For your coffee lover, look to local coffee favorite, Madcap. They are offering 4 different monthly subscriptions, delivering their aromatic blends right to your front door.

4. Brothers Leather Duffle
This locally owned premium leather company was started by a husband and wife team in 2014. They now have a brick and mortar storefront in the heart of downtown Grand Rapids and a website offering leather goods that “don’t require you to take out a mortgage”. I love this duffle for weekend trips.

5. The gift of an Experience
If he truly does have EVERYTHING, then an experience is the way to go. Experiences abound in West Michigan, but there are a few on my short list: tickets to a jazz concert at St. Cecilia Music Center, a massage at Urban Massage, or a day trip to Caberfae for ski and snowboard fun!

SOURCE: WZZM TV 13 – http://www.wzzm13.com/mobile/article/features/five-local-gifts-for-the-guy-who-has-everything/499447536

Get in the holiday spirit by counting down the days to Christmas with 25 holiday-inspired cocktails you can make at home!

Follow along as Long Road team members make 25 drinks leading up to Christmas – then try your hand at making them at home and impressing all your friends and family over the holidays!

We’ll post a new cocktail and recipe each day, but you can see the whole list on our website at: https://longroaddistillers.com/25-cocktails-of-christmas/

SCANDINAVIAN SIPPER

The Case for Drinking Like a Viking

Find out why you should be drinking the Nordic spirit aquavit, which is finally getting some traction in the U.S.

It’s a weekday afternoon, and the wife and I are doing shots.

We’re enjoying thimble-sized glasses full of chilled liquor, accompanied by slices of smoked sausage, pickled herring, and bite-size chunks of bagel with lox spread. In between sips, I’m smacking my lips in savory delight. But we’re not drinking tequilavodka, or even my beloved whiskey.

With that kind of spread and the spicy smell of caraway in the air, it can only be one thing we’re drinking: Aquavit.

No need to be embarrassed if you don’t know anything about aquavit. To be honest, before I started working on this piece, I didn’t know much about the Scandinavian spirit, either. The name comes directly from the Latin term for alcohol, aqua vitae, which means “water of life.” Aquavit is a throwback to the earliest distilling era, when rough, raw booze was spiced with a variety of herbs and seeds to make it more pleasing to drink. In this case, the main flavoring is caraway seeds. Seriously, caraway seeds.

“We always like to explain aquavit to folks as the Scandinavian cousin to gin,” says Jon O’Connor of Long Road Distillers in Grand Rapids, Michigan. His aquavit won Best of Show at the American Craft Spirits Association competition last January. The big difference, of course, is that the dominant flavor of gin is juniper instead of caraway in aquavit.

And that’s where things get a bit interesting. According to the so-called U.S. Federal Standards of Identity, what makes a distilled spirit legally aquavit in America is caraway flavor.

But as Lexi, the mononymous founder of the Old Ballard Liquor Company in Seattle, put it, “there are hundreds of aquavits in Scandinavia, with vastly different flavors, styles, and applications. For straight shots, the aquavit should be lighter in flavor and well balanced. For food pairing and cocktailing, it should be more robust with an aggressive spice bill or wood to compliment the other ingredients.”

Talk about a perfect storm of opportunity for American distillers. Aquavit easily slots into gin or vodka cocktails that are already popular, like the Bloody Mary. “Why anyone would use any other spirit for that drink in particular is beyond me,” wonders Alan Bishop, the distiller at Spirits of French Lick in Indiana, who makes a pleasantly oily aquavit that does, indeed, taste great in a Bloody Mary.

Most importantly, though, aquavit is a spirit that most Americans know next to nothing about. “It’s a blank slate, a tabula rasa,” says Christian Krogstad, founder of House Spirits in Portland, Oregon, which produces Krogstad Festlig Aquavit. “You make a gin, and they may say, ‘I only drink Tanqueray.’ You make a brandy, and they only drink Hennessy. Aquavit… even if you look at the traditions, they’re so varied.”

Dean Browne, the one-man show at Rowhouse Spirits in Philadelphia, agrees. “It’s really a new thing,” he says. I’ve known Browne for years and he’s the only distiller making aquavit within a two-hour drive of my house. “It’s an exciting category for us. All you need is caraway,” he says. “The rest is up to you. Think of where you can go.” His Nordic Akvavit is made with caraway, dill, fennel seed, and orange peel.

I talked to a new aquavit maker, Robyn Cleveland, who is planning on producing his Norden Aquavit in Michigan early next year. He’s been drinking aquavit for about 14 years, got hooked on the unique flavors, and thinks it could be the next big thing. “We want aquavit to be seen in the same light that gin is currently,” he says. “It’s a spirit with a rich history that should be shared and revered the world over.”

Aquavit could be a big thing, if only people got to know it. It’s an almost uniquely food-friendly spirit, and savory in its own right, with a history and tradition that people can take or leave. The food traditions are particularly appealing with the Scandinavian hygge phenomenon enjoying a mild surge of popularity in America. Lexi is on top of that; Old Ballard isn’t just a distillery, it’s a Nordic deli, where they make their own butter, and cure their own gravlax.

If you’re going to try aquavit, you should probably start with a real Scandinavian one. The most familiar is Aalborg, and that’s what my wife and I were day-drinking: clean-tasting caraway-forward stuff that really did make pickled herring appealing. We had some Linie too, the Norwegian stuff that’s aged in sherry barrels, first in a warehouse and then shipped out to Australia and back to cross the equator (the Linie, the “line”) twice. It was smoother, a bit creamy, but still has a caraway hit.

“If someone has never had aquavit, it’s fun to introduce it to them,” says Krogstad. But “if they’ve never had aquavit, chances are they’ve never had pickled herring.” Krogstad grew up with both, and when he found the market temporarily bare of aquavit about 10 years ago (a perfect storm of importer re-sets and re-positioning took all the imports out at once), it seemed natural for him—a distiller by trade—to make some. How else are you going to enjoy your pickled herring?

“You shouldn’t eat pickled herring without aquavit,” Krogstad insists, straight-faced, as he pours some of his eponymous spirit.

In addition to cured fish, in Scandinavia there is actually a whole aquavit protocol. “The standard way is to pour a small glass and toast among friends,” instructs Jacob Grier, the U.S. ambassador for Aalborg and Linie. But there’s a twist, “there is no clinking of glasses. Instead, each person makes eye contact, says, ‘Skål!,’ drinks the aquavit, and makes eye contact again.” And then, presumably, they have a bit of herring.

Grier is also the founder of Aquavit Week, which runs from Dec. 3 through 9. There are events planned in Portland, Oregon, Minneapolis, Chicago, and D.C. I know I’ll be drinking along with, of course, my smorgasbord spread.

SOURCE: The Daily Beast, Lew Bryson

Grand Rapids Distillery Set to Release Straight Rye Whisky & Nocino Walnut Liqueur

Limited-Release of Long Road Straight Rye Whisky Available Beginning Monday, November 20

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release two new spirits at their distillery on Monday, November 20 beginning at 4 pm. Long Road Straight Rye Whisky and Long Road Nocino, both limited-release offerings, will be hitting shelves just in time for the holidays.

Long Road Straight Rye Whisky is the first straight whisky made in the City of Grand Rapids’ history. Straight whisky, by definition, must be aged at least two years in a new American Oak barrel that has been charred on the inside. Having recently celebrated two years in business, Long Road Straight Rye Whisky was one of the first products distilled at the West Side distillery. The whisky’s mash bill consists of rye from Heffron Farms in Belding, Michigan and malted barley from Pilot Malt House in Byron Center, Michigan.

“We’re excited to share our first straight whisky with the world,” said Jon O’Connor, co-owner and co-founder of Long Road. “Taking the long road meant taking no shortcuts along the way.  Sourcing spirits from other distilleries is a fairly common practice in the industry, particularly with whisky. But we want to be transparent about our spirits and we’re confident that by using locally-sourced ingredients and time-honored distilling techniques, we can create world-class spirits from scratch right here in Grand Rapids.”

Less than 200 bottles of Long Road Straight Rye Whisky will be available, in-house only.

On Monday, the distillery will also be releasing a new, seasonal spirit: Long Road Nocino, a green walnut liqueur. The Nocino starts with a base of locally sourced red winter wheat that is distilled into a neutral spirit. It is then infused with green walnuts and a variety of other spices, such as nutmeg, clove and allspice.

“This is our first adventure into specialty liqueurs, “said Kyle VanStrien, co-owner and co-founder of the distillery. “It’s the perfect holiday sipper and mixes well into lots of classic cocktails. It even pairs nicely with our Rye Whisky – the dual release isn’t a coincidence!”

Long Road Nocino will initially be available in-house only, but will go into statewide distribution beginning December 3.

On Monday, November 20, the distillery is hosting a Rye Whisky and Nocino Release Party to celebrate the new spirits. From 4 to 8 pm, guests will be able to enjoy 50% off whisky and nocino cocktails and will have their first opportunity to purchase bottles of both.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street.www.LongRoadDistillers.com

GRAND RAPIDS, MI – I am sucker for local craft distiller with a great stories. So, last year when I heard about Michigan’s Long Road Distillers, I was all in.

The Grand Rapids-based distillery released the barrel-aged version of their award-winning gin, MICHIGIN® last October. The gin was crafted from 100% Michigan ingredients, including Lake Michigan water, Heffron Farms’ red winter wheat and juniper from Beaver Island.

The distillery decided to set aside a single barrel of OLD MICHIGIN® to release prior to the making of Batch No. 2. The result exceeded expectations, according to Long Road team members.

“The barrel and the gin complimented each other perfectly” said Kyle Shutz, head distiller at Long Road Distillers. “The resulting flavor is a bit more crisp and still has all of the fresh juniper notes that people loved about the original recipe.”

The original Long Road MICHIGIN® was named “Best Gin in the World” at the Fifty Best Competition in July and sold out shortly after the announcement. The second batch of MICHIGIN® was released in early November.

Fewer than 200 bottles of OLD MICHIGIN® was released via the distillery. If you weren’t able to grab a bottle, you can get to taste or enjoy in a cocktail, at the distillery.

Contributed by Rashaun Hall on Liquor.com

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