Discover Uncharted: Long Road Distillers Launches Zero-Proof Cocktails

At Long Road Distillers, we’ve always taken pride in crafting exceptional beverages that challenge convention and deliver unforgettable experiences. Now, we’re charting new territory with Uncharted Zero Proof Cocktails, a line of premium canned cocktails that redefine what an alcohol-free drink can be. Whether you’re moderating your intake or simply seeking something new, Uncharted offers a bold, flavorful, and uncompromising alternative that stands on its own.

The Craft of Zero-Proof

Creating a zero-proof cocktail wasn’t just about filling a gap—it was about setting a new benchmark. At Long Road, we approached Uncharted with the same passion and precision that has earned our spirits international acclaim. Each drink is designed to deliver the depth, complexity, and balance of a craft cocktail, all without alcohol.

“This wasn’t about mimicking what’s already out there,” said Jon O’Connor, Co-Founder of Long Road Distillers. “Uncharted was born from a desire to create something exceptional—a drink that embodies the craftsmanship and care that defines Long Road, with or without alcohol.”

Uncharted is more than just an alternative; it’s an invitation to explore the future of beverages. With bold flavors and thoughtful design, these cocktails are crafted for those who refuse to compromise on quality or experience.

Flavors That Inspire

Uncharted’s lineup features four meticulously crafted flavors, each designed to excite the palate and inspire discovery:

• Chinotto: A zesty, citrus-forward blend with layers of bitter complexity, perfect for those who love a sophisticated sip.
• Lemongrass Mule: A refreshing twist on the classic mule, balancing bright lemongrass with warm, spicy ginger.
• Red Amaro Spritz: A bittersweet medley of botanicals, ideal for those seeking a drink that balances boldness with elegance.
• Lavender Lemonade: A floral-forward take on a timeless favorite, soothing yet vibrant in every sip.

“With Uncharted, we didn’t want to just replace alcohol—we wanted to offer a full sensory experience,” said Kyle VanStrien, Co-Founder. “These flavors stand on their own, delivering the same complexity and creativity that define our spirits.”

The Rise of Zero-Proof

Uncharted arrives at a time when the zero-proof market is booming. Non-alcoholic beverages now represent a $493 million segment in the U.S., with sales growing 33% year-over-year. Categories like ready-to-drink (RTD) non-alcoholic cocktails are leading the way, reflecting a shift in consumer preferences.

This growth is driven by a range of drinkers, from those embracing wellness-focused lifestyles to the “sober-curious” looking for new experiences. These consumers are no longer satisfied with substitutes; they demand premium, innovative products that stand alongside traditional beverages.

“Zero-proof isn’t just a trend—it’s a reimagining of what a great drink can be,” said O’Connor. “Uncharted is our way of contributing to this movement, offering bold, thoughtful, and exceptional zero-proof cocktails.”

A Story in Every Sip

Uncharted is more than a beverage; it’s an experience. Every detail of the brand reflects a spirit of exploration and connection:

• The lighthouse, inspired by Michigan’s Beaver Island, symbolizes guidance and the comfort of home.
• The geopin represents tools for navigating life’s adventures.
• The topographic patterns celebrate uncharted paths and the journeys we all take.
• The swallow, a harbinger of safe travels, embodies optimism and bold beginnings.

Together, these elements create a visual and emotional narrative that invites drinkers to explore new possibilities and make every sip meaningful.

Mark Your Calendar

To celebrate the launch of Uncharted, we’re hosting a special event on December 18th at More or Less NA Beer and Wine in Grand Rapids. Join us for complimentary samples, a chance to connect with our team, and an evening dedicated to discovering the next chapter in zero-proof cocktails.

Available Now

Uncharted Zero Proof Cocktails are available at all Long Road Distillers locations and select retailers across Michigan, with expanded distribution planned throughout December. Each 4-pack is priced at $9.99, offering a premium yet accessible option for those eager to try something new.

Rooted in Excellence, Built for Discovery

Since opening in 2015, Long Road Distillers has been dedicated to crafting exceptional products that stand apart. With Uncharted, we continue that tradition, proving that zero-proof beverages can be just as bold, complex, and memorable as any spirit.

“We approached Uncharted with the same dedication we bring to our award-winning spirits,” said VanStrien. “This isn’t just about creating something new—it’s about redefining what’s possible.”

Explore Uncharted

Uncharted Zero Proof isn’t just a drink; it’s a journey. Whether you’re embracing a zero-proof lifestyle or simply curious to try something extraordinary, we invite you to discover Uncharted. Visit UnchartedZeroProof.com to learn more, and raise a can to a new standard in zero-proof cocktails.