Michigan Apple Brandy Long Road Distillers

Grand Rapids Distillery to Release Apple Brandy Made in Partnership with Local Orchard, Cidery

Long Road Apple Brandy will be released on Tuesday, October 9 at the Long Road Distillers Tasting Room

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release a new barrel-aged Apple Brandy on Tuesday, October 9, at the distillery on Grand Rapids’ West Side. Statewide distribution of Long Road Apple Brandy will follow later this month.

Long Road Apple Brandy was made in partnership with Schaefer Orchard and Pux Cider Company based out of nearby Conklin, Michigan. The 80-proof spirit has been aged in used whisky barrels for nearly a year, allowing flavors to mellow and develop over time, resulting in bright apple and honey aromas, and a dry floral finish.

“Considering our proximity to one of the best fruit growing regions in the world, we view fruit brandies as a huge opportunity for us to highlight local agriculture,” said Jon O’Connor, co-owner and co-founder of Long Road, referring to the Fruit Ridge located just north of Grand Rapids. “We’re really pleased with the way the tart, local apples shine through in Long Road Apple Brandy. The varieties of apples and the style of cider Pux is making really lend themselves to high quality brandy.”

To celebrate the release, Long Road will be offering half-off samples and featured cocktails at the distillery from 4pm to Midnight on Tuesday, October 9. It will also be the first opportunity to purchase a bottle of Long Road Apple Brandy to bring home.

Follow along and stay up to date on release details through the distillery’s FaceBook page @longroaddistillersgr.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street. www.LongRoadDistillers.com

Michigan Raspberry Long Road Distillers

Long Road Distillers Nominated as Best Craft Specialty Spirits Distillery in the United States

Local distillery faces tough competition in the USA TODAY 10Best Readers’ Choice Travel Awards Contest

Grand Rapids, Michigan – Grand Rapids distillery, Long Road Distillers, has been nominated as the “Best Craft Specialty Spirits Distillery in the United States” as part of the USA TODAY 10Best Readers’ Choice Travel Awards. This marks the second year in a row for their nomination. Over their three-year history the distillery has gained lots of attention for their award-winning, locally-sourced and craft distilled line-up of spirits, including gins, vodkas, aquavits, and whiskies.

The public will choose the top 10 by casting votes on 10best.com. Each person may vote for their favorites once per day until September 3. Winners will be announced on Friday, September 14.

Long Road Distillers is one of 20 nominees from around the country that were carefully chosen by a panel of American spirits experts. The nominating panel includes Emily Arden Wells, editor and founder of Gastronomista, Brian Christensen, publisher and editor of Artisan Spirit Magazine, Ziggy Eschliman, founder of ZigStyle and award-winning radio host, Kevin Gray, co-founder and editor-in-chief of Bevvy, Eric Grossman, a food and beverage writer and author of Craft Spirits, and Jack Robertiello, a writer and acclaimed wine and spirits judge.

“This nomination is another incredible honor for us,” said Jon O’Connor, co-owner and founder of Long Road Distillers. “We have a ton of respect for every nominee on the list, and some have been leaders in our industry for years. To even have the chance to compete against them is a big deal for us.”

The distillery is quick to admit how this award is different from other competitions, and that they will be relying on their loyal supporters and the community in West Michigan that has garnered similar national attention for the craft beer scene that has developed over the years to help them top the list of winners.

“Unlike some competitions where the judging takes place behind closed doors, this contest puts the power in the hands of those that enjoy our spirits and have supported us over the past several years,” said Kyle VanStrien, co-owner and founder of Long Road Distillers. “We’re humbled by this nomination and hopeful that we can spread the word far and wide to take home another win for Grand Rapids!”

Long Road’s no-shortcuts approach to crafting spirits and a dedication to using locally sourced ingredients has earned them numerous honors and awards, as well as international acclaim for some lesser-known spirits categories, such as Aquavit. Their spirits can be found at the distillery on Grand Rapids’ West Side and at over 1,000 retailers, bars, and restaurants throughout the state of Michigan.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street. www.LongRoadDistillers.com

About 10Best.com: 10Best.com provides users with original, unbiased, and experiential travel content of top attractions, things to see and do, and restaurants for top destinations in the U.S. and around the world. The core of the site’s uniqueness is its team of local travel experts: a well-traveled and well-educated group who are not only experts in their fields – and their cities – but discriminating in their tastes. These local experts live in the city they write about so the content is constantly updated. 10Best.com averages 5 million visitors per month. It was acquired by USA TODAY in January of 2013.

Long Road Distillers

Long Road Distillers Announces New Honors from Seattle International Spirits Competition

Grand Rapids distillery awarded 6 new medals, including 2 Double Golds, for locally made spirits.

Seattle, WA – Grand Rapids-based Long Road Distillers has announced a handful of new honors for their line of locally crafted spirits, including top honors for two of their products. At the Seattle International Spirits Competition, held earlier this month, Long Road Raspberry Liqueur and Long Road Original Aquavit were awarded Double Gold Medals. Other awarded spirits were Long Road Gin (Gold), Long Road Wheat Whisky (Gold), Long Road MICHIGIN (Silver), and Long Road Old Aquavit (Silver).

Hundreds of spirits from around the world were entered into the competition from regional, national and international producers. The double-blind competition was based on a 100-point scale with the goal of recognizing and celebrating world-class spirits with consumers, enthusiasts and industry professionals. Samples were evaluated in category flights and scored individually, with judges casting their votes for Double Gold, Gold, Silver and Bronze for each qualifying category.

“We’re extremely excited to receive this recognition for our portfolio of spirits, but especially eager to share the accolades for our Raspberry Liqueur,” said Jon O’Connor, co-owner and co-founder of Long Road Distillers. “This is the first opportunity we’ve had to enter it into competition. Taking home a Double Gold certainly re-affirms our decision to begin crafting this line of seasonal spirits with West Michigan-grown agriculture.”

Long Road Raspberry Liqueur was made with raspberries grown by DeLange’s Redberry Farm in nearby Hudsonville, MI. It is the first in a line-up of seasonal liqueurs the distillery is releasing this summer. Long Road Cherry Liqueur and Blueberry Liqueur will be released in the coming months, followed by their popular Nocino in the fall.

“We’re fortunate to find ourselves in the epicenter of some of the world’s best agriculture,” said Kyle VanStrien, co-owner and co-founder of Long Road. “It only makes sense for us to utilize and highlight the ingredients we have just miles from the distillery. We look forward to continuing our work with local farmers to bring the West Michigan flavors we love so much to other parts of the state and beyond!”

Long Road’s line-up of internationally recognized spirits is available for purchase at the distillery on Grand Rapids’ west side, and at over 900 specialty retailers, bars, and restaurants throughout the state of Michigan. To find a retailer near you, visit www.longroaddistillers.com/spirits-finder/

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street. www.LongRoadDistillers.com

About the Seattle International Spirits Competition:

The Seattle International Spirits Competition is the Pacific Northwest’s largest and most comprehensive distilled spirits and liqueurs awards program. It brings together distilled products from local, regional, national and international producers to recognize and celebrate world-class spirits with consumers, enthusiasts and industry professionals. The Third Annual Seattle International Spirits Competition was held at The Swedish Club in Seattle, WA.

Long Road Distillers

Grand Rapids distillery to be recognized by Michigan Celebrates Small Business at Annual Gala in May.

Grand Rapids, MI – Long Road Distillers has been recognized as one of the 2018 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business.

Long Road will be honored at an awards ceremony during the 14th annual Michigan Celebrates Small Business Gala in Lansing, Michigan on May 3, 2018.

Long Road Distillers is a craft distillery on the west side of Grand Rapids that produces an award winning line-up of spirits, including vodka, whisky, aquavit, gin and more, all from locally sourced ingredients. In addition to running a bar and restaurant attached to their distillery, Long Road has garnered distribution of their products in over 800 on- and off-premise accounts throughout Michigan, as well as international acclaim for their spirits. Recent awards include “Best of Show” honors at competitions in San Francisco, Denver, New York, Berlin and more.

“We’re honored to accept this award on behalf of the Long Road team,” said Jon O’Connor, co-founder and co-owner of Long Road Distillers. “It’s a privilege for us to work in such an exciting industry, but also to be a part of the small business community that contributes so much to our state. We look forward to continued innovation and growth as a company, and are excited by the challenge of living up the ’50 to Watch’ title.”

Companies making it to the “Michigan 50 Companies to Watch” list are a remarkable group of second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from investors or grants, these companies form the backbone of Michigan’s economy. Representing all regions of the state and a diverse range of industries, companies like Long Road Distillers are known for their exceptional entrepreneurial leadership, creation of innovation or use of innovation in creative ways, and their sustainable competitive advantage.

Winners were selected by Michigan-based judges from the banking, economic development, entrepreneurship development, and venture capital communities.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street. www.LongRoadDistillers.com

About Michigan Celebrates Small Business:

Michigan 50 Companies to Watch is presented by Michigan Celebrates Small Business. The program received over 600 award nominations in 2018.

Founding sponsors are the Michigan Economic Development Corporation, PNC Bank, AF Group, and Dynamic Edge, Inc.

The Michigan Small Business Development Center is the managing partner of Michigan Celebrates Small Business in 2018. Michigan Celebrates Small Business was founded by the Michigan Small Business Development Center, Michigan Economic Development Corporation, U.S. Small Business Administration – Michigan, Edward Lowe Foundation, Michigan Business Network, and the Small Business Association of Michigan.

Information about Michigan Celebrates Small Business can be found at www.MichiganCelebrates.biz.

Long Road Distillers

Grand Rapids Distillery Claims New Honors at American Craft Spirits Association Awards

Long Road Aquavit, Old Aquavit, and Gin Awarded Medals in Crowded Field of 500+ Entrants

Grand Rapids, Michigan – Internationally recognized Grand Rapids distillery, Long Road Distillers, brought home three new honors from the American Craft Spirits Association 2018 Craft Spirits Awards, announcing Bronze Medals for Long Road Gin, Long Road Aquavit, and Long Road Old Aquavit. The awards were announced at the Annual Awards Gala as part of the Fifth Annual American Craft Spirits Association (ACSA) Distillers Convention and Vendor Trade Show at the Wyndham Grand Hotel in Pittsburgh, PA on Tuesday evening.

Award winners were hand-selected from a crowded field of more than 500 entrants from across 38 states and 4 countries.

All three of Long Road’s award-winning spirits were made from 100 percent locally grown red winter wheat, milled, mashed, fermented and distilled on-site at the Westside distillery. The honors add to a growing list for the distillery, including recently being named “Best Specialty Craft Spirits Distillery in the Country” by USA Today readers.

“We’re incredibly proud for all that our team has accomplished over the past few years,” said Co-Owner Kyle VanStrien. “To be recognized by our peers for our continued hard work and dedication to the craft is truly an honor.”

The West Michigan distillery continues to expand distribution of their spirits, and is now available in over 750 Michigan grocers, specialty retailers, and bars and restaurants. They plan to release several new products in the coming months, including Long Road Straight Bourbon Whisky on April 10.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street. www.LongRoadDistillers.com

About ACSA

The American Craft Spirits Association is the only registered non-profit trade association representing the U.S. craft spirits industry. Its mission is to elevate and advocate for the community of craft spirits producers, and membership in ACSA is open to anyone.

ACSA is governed by a Board of Directors elected by the eligible voting members of the Association. Voting members must be independent, licensed distillers (DSPs) annually removing fewer than 750,000 proof gallons from bond (the amount on which a Federal Excise Tax is paid.)

Straight Bourbon Long Road Distillers

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release their long anticipated Long Road Straight Bourbon Whisky on Tuesday, April 10 at the distillery on Grand Rapids’ West Side. Statewide distribution of the Bourbon will follow later in April.

Long Road Straight Bourbon Whisky is the oldest whisky released by the distillery to date. Straight whisky, by definition, must be aged at least two years in a new American Oak barrel that has been charred on the inside. Considering Long Road has only been in business for two and a half years, this Straight Bourbon Whisky was one of the first products distilled at the Grand Rapids distillery. The whisky’s mash bill consists of corn and wheat from Heffron Farms in Belding, Michigan and malted barley from Pilot Malt House in Byron Center, Michigan.

“We’re excited to finally release a Straight Bourbon into the world,” said Jon O’Connor, co-owner and co-founder of Long Road. “We’ve experimented with countless recipes and barrel profiles, and in the end, we feel like we took the time to get this one just right, without taking shortcuts.  Sourcing spirits from other distilleries is a fairly common practice in the industry, particularly with whisky. Our ‘take no shortcuts’ approach, paired with time honored distilling techniques and locally sourced ingredients has allowed us to create a world-class bourbon from scratch on Grand Rapids’ West Side.”

Long Road Straight Bourbon has been aged in 53 gallon, new American Oak barrels for over two years. It will be bottled at 93 proof, or 46.5% alcohol by volume.

In the month leading up to the release, Long Road will be posting educational blogs and informational tidbits on the significance of Bourbon to the beverage industry, what makes a whisky “straight”, and dispelling some common misconceptions related to one of America’s native spirits.

“As a local, craft distiller, we have a unique opportunity to connect with those who enjoy our spirits,” said Kyle VanStrien, co-owner and co-founder of Long Road Distillers. “We’re able to educate consumers on the process of crafting our spirits from start to finish, and what makes them so special.”

Follow along and stay up to date on release details at www.LongRoadDistillers.com or through the distillery’s FaceBook page @longroaddistillersgr.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street. www.LongRoadDistillers.com

Long Road Distillers

Long Road Distillers to Release Raspberry Liqueur as Part of Valentine’s Day Celebrations

Limited-Release of Long Road Michigan Raspberry Liqueur Available Beginning Wednesday, February 14

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release a new, limited-release liqueur on Valentine’s Day, Wednesday, February 14, beginning at 4 pm. The release of Long Road Raspberry Liqueur coincides with several other special offerings at the distillery for the holiday, including cocktail and chocolate pairings, and featured food and drinks.

Long Road Raspberry Liqueur is made with Michigan raspberries from DeLange’s Redberry Farm in nearby Hudsonville, Michigan. It will be available in limited quantities at the distillery in Grand Rapids next week, and at select retailers and restaurants beginning at the end of the month.

“We’re beginning to experiment more and more with liqueurs and other specialty spirits,” says Jon O’Connor, co-owner of Long Road Distillers. “With the diversity and abundance of agriculture that we have access to all around us in West Michigan, we have plenty of opportunities to partner with local farmers to try something new.”

For the Valentine’s Day release, Long Road will be offering half-off pours of the Raspberry Liqueur, in addition to half-off cocktails featuring the new spirit, all evening. Visitors will also have the opportunity to bring a bottle home with them.

“The timing for this release worked out perfectly,” according to Kyle VanStrien, co-owner of Long Road Distillers. “We can’t imagine a better spirit to highlight on Valentine’s Day and to pair with the chocolates we’re featuring that evening.”

In addition to the release of Long Road Raspberry Liqueur, the distillery is hosting a Cocktails, Chocolates and Spirits Pairing featuring Mokaya chocolates that were handcrafted using Long Road Spirits. Two seatings are available – at 7:00 and 8:30 pm – and the event will be hosted in the Rickhouse, the second floor special events space at the distillery. Mokaya chocolates will also be available to purchase in 4-packs to bring home, or as a pairing with your food and drinks in the restaurant.  To register for a seating, please visit: https://longroaddistillers.com/event/chocolate/

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street.www.LongRoadDistillers.com

Long Road Distillers

Get in the holiday spirit by counting down the days to Christmas with 25 holiday-inspired cocktails you can make at home!

Follow along as Long Road team members make 25 drinks leading up to Christmas – then try your hand at making them at home and impressing all your friends and family over the holidays!

We’ll post a new cocktail and recipe each day, but you can see the whole list on our website at: https://longroaddistillers.com/25-cocktails-of-christmas/

Long Road Distillers

Grand Rapids Distillery Set to Release Straight Rye Whisky & Nocino Walnut Liqueur

Limited-Release of Long Road Straight Rye Whisky Available Beginning Monday, November 20

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release two new spirits at their distillery on Monday, November 20 beginning at 4 pm. Long Road Straight Rye Whisky and Long Road Nocino, both limited-release offerings, will be hitting shelves just in time for the holidays.

Long Road Straight Rye Whisky is the first straight whisky made in the City of Grand Rapids’ history. Straight whisky, by definition, must be aged at least two years in a new American Oak barrel that has been charred on the inside. Having recently celebrated two years in business, Long Road Straight Rye Whisky was one of the first products distilled at the West Side distillery. The whisky’s mash bill consists of rye from Heffron Farms in Belding, Michigan and malted barley from Pilot Malt House in Byron Center, Michigan.

“We’re excited to share our first straight whisky with the world,” said Jon O’Connor, co-owner and co-founder of Long Road. “Taking the long road meant taking no shortcuts along the way.  Sourcing spirits from other distilleries is a fairly common practice in the industry, particularly with whisky. But we want to be transparent about our spirits and we’re confident that by using locally-sourced ingredients and time-honored distilling techniques, we can create world-class spirits from scratch right here in Grand Rapids.”

Less than 200 bottles of Long Road Straight Rye Whisky will be available, in-house only.

On Monday, the distillery will also be releasing a new, seasonal spirit: Long Road Nocino, a green walnut liqueur. The Nocino starts with a base of locally sourced red winter wheat that is distilled into a neutral spirit. It is then infused with green walnuts and a variety of other spices, such as nutmeg, clove and allspice.

“This is our first adventure into specialty liqueurs, “said Kyle VanStrien, co-owner and co-founder of the distillery. “It’s the perfect holiday sipper and mixes well into lots of classic cocktails. It even pairs nicely with our Rye Whisky – the dual release isn’t a coincidence!”

Long Road Nocino will initially be available in-house only, but will go into statewide distribution beginning December 3.

On Monday, November 20, the distillery is hosting a Rye Whisky and Nocino Release Party to celebrate the new spirits. From 4 to 8 pm, guests will be able to enjoy 50% off whisky and nocino cocktails and will have their first opportunity to purchase bottles of both.

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About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their tasting room on Leonard Street.www.LongRoadDistillers.com

MICHIGIN Long Road Distillers

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release Batch No. 2 of their award-winning MICHIGIN® on Wednesday, November 1 when their doors open at 4 pm. The gin was crafted from 100% Michigan ingredients, starting with water fresh from Lake Michigan, red winter wheat from Heffron Farms and juniper harvested by hand on Beaver Island.

In July, MICHIGIN® was named “Best Gin in the World” and awarded a Double Gold Medal at the Fifty Best Competition in New York City. Just a week after the double-blind tasting award was announced, interest and sales spiked, and the gin sold out. The re-release has been eagerly anticipated not only by the distillery but by retailers and bars throughout Michigan.

“We get calls and e-mails on regular basis asking when we’ll have MICHIGIN® back,” says Jon O’Connor, co-owner and co-founder of Long Road. “It’s definitely helped us reach new consumers and new retail and restaurant accounts.”

MICHIGIN’s base spirit is distilled from red winter wheat from nearby Heffron Farms in Belding, Michigan that was milled on site at the distillery on Grand Rapids’ West Side. It is then redistilled with a variety of Michigan botanicals, including Beaver Island juniper, lemon verbena and fennel from Visser Farms in Zeeland, and Galena hops from the Michigan Hop Alliance in Northport. Batch No. 2 includes the addition of mint from Ham Family Farm in Allendale, Michigan. The resulting gin is unlike any other and offers a fresh taste of Michigan from start to finish.

Juniper is commonly sourced through spice purveyors and originates from Europe or the Pacific Northwest. It was a family connection late last year that tipped off the Long Road team to the abundance of the berry on Beaver Island, the largest island in Lake Michigan approximately 30 miles northwest of Charlevoix. Despite the extra work that goes into producing MICHIGIN®, the team insists the resulting gin and the connection to Michigan farmers and Beaver Island make it all worthwhile.

“Picking juniper is a hard job – but there’s no better place to do it that on the Island,” according to Kyle VanStrien, co-owner and co-founder of the distillery. “It’s one of the most beautiful places in Michigan and the residents of the Island have offered a warm welcome each time our team visits!”

MICHIGIN®, initially, has the familiar aroma of fresh pine and juniper berries, but quickly transitions into scents of cucumber, cedar, and tropical fruits. The rich juniper flavors lead the way at first taste and gradually shift to notes of melon, vanilla, and hints of bright citrus and mint. It’s sure to please in a gin cocktail, on the rocks, or all by itself.

On Wednesday, November 1, the distillery is hosting a MICHIGIN® Release Party to celebrate the new spirit. From 4 pm to midnight, guests will be able to enjoy 50% off gin cocktails and have their first opportunity to purchase bottles of Long Road MICHIGIN® to take home.

Long Road MICHIGIN® will also be available in statewide distribution for licensed retailers, bars and restaurants beginning the week of October 30.

For more information about Long Road Distillers or to find out how you can get your hands on MICHIGIN®, please visit: www.longroaddistillers.com.

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