As we welcome the new year, Grand Rapids is perfectly positioned to embrace what’s on our plates and in our glasses.

Michigan is an agriculturally rich, vibrant state that offers produce and proteins in tune with the seasons. This year, we are ready to take hold of that, expand upon it and West Michiganders are prepared to embark upon an adventurous year of meals that celebrate everything from local farms to authentic Vietnamese, Dim Sum and Mexican dishes —and a whole lot more.

It’s 2016, and we need to make it the year we respect our palates. Our local restaurants are increasingly considering the passionate, and, yes, emotional response food can elicit from patrons of their establishments, and we, as consumers, need to embrace that. Here’s what’s happening, Grand Rapids, in your local food scene.

Where We Will Eat

There are exciting secret (and not so secret) projects in the works all over our town. The West Side is blooming, with new spots like Long Road Distillers already developing a strong fan base with their quality cocktails and simple, approachable small plates. Harmony Hall recently opened in the old Rauser Quality Sausage Factory building a spacious, atmospheric and warm two-story place that embraced the history and roots of the West Side, offering craft sausage along with their beer. The West Side neighborhood will also be home to The Søvengård, a biergarten and kitchen that plans on not only being a part of the area’s growth, but the Midwestern food revitalization as well.

Rick Muschiana, The Søvengård’s owner who also happens to call the West Side home, explains that, “we really wanted to embrace the sort of new food revolution that is happening — with local sourcing and local producers, and sort of put that in the blender with a very Michigan culinary standpoint. Many people look at that and say, ‘Well, what is that? There’s no such thing as Michigan cooking.’ It’s really about defining what Midwest regional cooking is, and what it could be. There is a shift happening with food, whether people realize it or not.”

Chris Perkey, the owner and chef of Osteria Rossa and the new eatery, Iron, recognizes this shift as well. Calling 25 Ottawa Ave. SW home in downtown Grand Rapids, Iron will offer atmosphere, food and drink that is “simple, real and honest” — and all about the Midwest. Regional farmers, businesses and brewers will all be a part of their menu. 25 Ottawa will shift dramatically, become more intimate and familiar, the trappings of the former failed restaurants in that space falling away with the plaster dust and ceiling tiles during reconstruction.

“Iron brings you back to the roots of what you grew up eating,” Perkey says. “It’s embracing that Midwestern food culture. [Midwestern food] gets a bad rap in a lot of ways, everyone thinks of heavy, meat and potatoes type food. It is, to an extent, but people forget that Michigan has the second largest agricultural diversity in the United States and it really opens up a lot of what we are able to grow. I don’t only want to embrace Midwestern food from a culinary standpoint, but also the mentality of the Midwest. Iron is as much about the conversation and the service as it is about the food. It goes back to that real, down home comfortable feeling, the old school supper club feel of a restaurant.”

What We Will Be Eating

This is the year for simplicity and experimentation. This year, seek out the authentic, and rediscover the flavors in our backyard.

Craft Cocktails

If you’re going to pay for a cocktail, pay for a cocktail that takes itself seriously. Discover Sidebar, tucked away in 80 Ottawa NW — a tiny, dark and delicious spot that serves up handcrafted cocktails that have quality ingredients, are made with pride and care, and are worthy of your money and time. If you are one of the lucky ones who can manage to snag a seat, try a Moscow Mule — a classic cocktail at its finest here.

Bar Divani, a longtime resident on the Ionia strip, has a new bar manager/head bartender who can make you a helluva cocktail. I enjoy the Whiskey Ward Ambassador, as I have an overly fond attachment for the alcoholic beverage. If you end up going there and aren’t quite sure what you should get, ask Chris. He’ll mix something perfect for your taste buds and your mood.

You’ll also notice that your accoutrements, syrups and mixers are leaning heavily on Michigan-sourced produce and made-in-Michigan options. For example, take Brix Soda Co, a pure cane sugar soda from right here in Grand Rapids that is used in many local restaurants.

Beer and More Beer

Beer City USA won’t be a title leaving Grand Rapids anytime soon, and we’ll continue to see growth throughout West Michigan in this industry. Lucky us, the beer will just keep getting better as the public becomes more educated and willing to step outside of the Bud Light box.

Just on the cusp of celebrating its fifth anniversary, East Hills favorite Brewery Vivant has a rotating tap list of seasonal appropriateness, all with a Belgian twist. Go in and try whatever is in the Firkin or the Wood-Aged beer that’s on tap, and please don’t hesitate to ask your server or bartender any questions you have about the beer. They know their stuff.

Be on the lookout for Creston Brewery, partly owned by members of the local band Vox Vidorra, which will be heavy on the creativity, community and accessible new experiences (for your ears and your mouth).

Speciation Artisan Ales will bring Grand Rapids experimental, spontaneous and sour beers that range from funk to tropical on your palate. Speciation is owned by the husband and wife team of Mitch and Whitney Ermatinger, Grand Rapidians at heart who came back to us from Denver, where Mitch worked at Former Future Brewing Company and helped work on an award-winning wild beer with them.

Michigan Bounty

Locally sourced Michigan proteins, vegetables, simply presented, lovingly prepared. This is what we’ll eat.

The Søvengård crew brought us beautiful examples of how these things can come together.

A root salad, featuring both raw and pickled — carrots, beets and radishes, was dressed simply with a housemade carrot mayo and beet vinaigrette and topped  off with crispy kale and the surprise of candied kumquat, adding that little bit of sweetness to the earthy taste of winter produce.

A pork chop, perfectly cooked, served with charred carrots, kabocha squash and cipollini onion, the tartness of pickled cherries and the fragrant, evolving taste of oolong tea bean puree, served with the cherrjus pan sauce is big, bold, and filling.

Meat pies and traditional Danish open-faced sandwiches called Smørrebrød rounded out the taste test. The pictures speak for themselves.

Michigan Diversity

Step away from anything fusion and embrace the authentic.

Chuancai Fang on 28th Street offers real Sichuan Chinese cuisine alongside the more Americanized offerings. Try the number F05: a fish dish made with pickled chili and tofu, spicy but perfectly so. For an appetizer, order the Sichuan cold noodle salad, a simple, yet interestingly complex noodle dish that you’ll want more of.

The Kim Nhung Store complex at 4242 Division Ave S is a gem of a shopping center, housing not only an amazing Asian supermarket full of fresh fruits, vegetables, and must-haves for Thai and Vietnamese cuisine, but some delicious little restaurants as well.  Go to Wei-Wei Palace for Dim Sum, Pho Soc Trang for Vietnamese style soup, and Ly’s Sandwiches for Banh Mi — a French inspired Vietnamese sandwich on a baguette with a variety of filling options.

Taqueria San Jose on Division Ave is just one of the few places in our city that offers affordable, fresh and authentic Mexican food. Order and eat your tacos the way they should come — skip the ‘supreme’ topping options like lettuce and tomatoes and go with the onions and cilantro instead. Order the taco lengua (tongue) and nibble the roasted jalapeno that comes with your meal. Be brave and eat well.

How We Should Be Eating It

Grand Rapids restaurateurs are practically shoving goodness down our throats. They recognize the shift happening nationwide, and the growth in our city. We, as consumers and diners, need to see it too and be receptive to the change. We might be surprised at how much we like it.

There will be a greater push towards education of the consumer with food, beer and spirits. What does medium rare really mean? How did that pig make it from the farm to the restaurant kitchen and become that sausage on your plate? Your server could very well be a Certified Beer Server, tested and trained to understand what your best beer options are for your meal.

Resolving that cognitive dissonance between the brain and the gut requires us to listen, observe and appreciate what it really takes to make your meals. And our area restaurants are trying to make it right.

Chris Freeman, operator of the 16,000+ strong Facebook group EatGR, offers some wide-ranging perspective: “What I see locally is restaurateurs who are interested in taking a chance on something a little more challenging or different in the way of cuisine…things that are available in bigger cities. But I don’t feel that the public is necessarily ready to follow.”

“For example, people kept crying for authentic Ramen noodles,” Freeman continues. “Noodle Monkey switched from Thai food to authentic Japanese Ramen, but the public that said they would be there to support them has been slow in responding. I do see newer places like The Old Goat doing well by tapping into what is already familiar to people here. They take a dish that people are comfortable with but put a fun an interesting twist on it. That is appealing to the population in West Michigan.”

(Sidenote: Go to The Old Goat for brunch, and get ‘The Board of Education.’ Housemade and Michigan-centric, with enough uniqueness to satisfy the staunchest food critic.)

Patrick Conrade, executive chef at the soon-to-open Søvengård, has cooked in our town for the last 24 years and knows a thing or two about where we are, or should, be going with food trends in this city.

“The direction I’m hoping for is smart farming and sustainable crops,” he says. “Working with what we have, not trying to push it beyond just because you can. I look at cooking very simply. That’s the direction that’s happening nationally. That’s the direction I hope Grand Rapids chooses to go.”

This is fundamentally the concept of “The Third Plate” — beyond just farm-to-table. Dan Barber, author and chef, coined this term, noticing that what should be sustainable wasn’t all that friendly. It involves rotation of crops, creating a way of growing and eating that supports the ecology and scope of place.

Chefs, like Conrade, are at a unique point in our community right now that can allow them to cultivate what West Michigan dining is, and redefine what American food means.

So, cheers, Grand Rapids — let’s get out there, raise our glass and eat!

Tiffany Ewigleben is a mother, craft brew aficionado, freelance writer, wife of a chef, and a true Michigander in her heart, despite being from Washington D.C. She hopes you won’t hold that against her.

GRAND RAPIDS, Mich. (WZZM) — This week on the Beer Beat, we’re learning about hard alcohol at Long Road Distillery.

In the video above, Pat Evans of the Grand Rapids Business Journal and Grand Rapids Magazine takes us to the distillery to explain why that sector is becoming more popular.

Check out Pat’s writing in the Grand Rapids Business Journal and Grand Rapids Magazine.

GRAND RAPIDS, Mich (WOOD) – Grand Rapids first every distillery, Long Road Distillers, visited in studio to mix up a few cocktails with unexpected combinations, like pink peppercorns and lemon! Longtime friends Kyle Van Strien and Jon O’Connor are self proclaimed “neighborhood boys” who love West Michigan and have done a lot of work in the community. They always wanted to start a business and decided it was time for Grand Rapids to have a distillery. What makes Long Road special? Everything they serve has been hand crafted by them for you! Fresh squeezed juice, small batch ginger beers, everything made by starting with the raw ingredient. All the grains they use for the liquors are sourced within 30 miles of Grand Rapids, it doesn’t get much more local than that!

Besides tasty liquors, Long Road has awesome food! Kyle and Jon explain that, “You’ll come for the drinks and stay for the food. But the food will keep you coming back!” The menu is small and concise, but filled with yummy and unique dishes with local ingredients. Everything from munchies like deviled eggs and shrimp cocktail to heavier plates like kielbasa and large salads. They whip up a few menu favorites for Rachael and show off a very cool gift idea. Their “bathtub gin kit” is a great cocktail box with a Prohibition theme. It includes a botanical kit to infuse the Long Road vodka, instructions, and everything you need to mix up your own Prohibition vodka. All proceeds go to the Grand Rapids Public Musesum. Find out everything about Long Road Distillers by clicking here!

Looking for New Year’s Eve plans? Celebrate the New Year in The Rickhouse at Long Road Distillers!

Cocktails, food, music and a one-of-a-kind ball drop are all included with your $25 ticket!

Join Long Road for :

  • A Sparkling Cocktail Toast at midnight
  • A Slider Bar with all the fixins
  • LRD Drunkin’ Truffle Dessert
  • Music to get you moving on the record player, spun by local talents Return of Sparkle Motion (Eric Schmieder, Jeff Finan, and Jason Richardson)
  • A VERY special, Long Road edition, ball drop from 3 stories up in the distillery atrium!

And, before you head upstairs at 10 p.m., join them downstairs for Shrimp Cocktails (4/$10) with a house Cocktail Sauce made with our horseradish infused vodka, and vynil tunes spun by Dan Climie and Benjamin Davey!

Full story here.

Grand Rapids, MI –  In only its first year of production, Long Road Distillers was named “Michigan Vodka Distillery of the Year” at the New York International Spirits Competition. The famed competition, now in its sixth year, judges nearly 500 world-class spirits each year. Submissions were made from over 35 countries, which were tasted and evaluated by an accomplished panel of judges.

In an industry crowded with international corporations and non-distiller producers, Long Road Distillers is setting a new standard for how spirits are produced—not only for Michigan, but also for the region as a whole. Each spirit in their growing lineup is sourced as locally as possible, milled from whole grain, and fermented on-site—never being treated with carbon or charcoal filtration techniques to maintain a smooth finish and full body.

“This is obviously an exciting achievement for us in our very first year,” commented Kyle Van Strien, Long Road Co-Founder. “We’re thrilled to be a part of the growing craft distilling movement in Michigan and around the country, and we’re humbled to receive this honor, particularly in a very challenging competition often dominated by much larger brands.”

Long Road Distillers was also awarded a bronze medal for Long Road Vodka, a classic spirit boasting surprising hints of vanilla, caramel, toffee, and biscuit. “Long Road is fortunate to have access to the rich agricultural resources of West Michigan which serve as the foundation of all of our spirits, said Jon O’Connor, Long Road’s other Co-Founder.” This medal and the individual award reinforce our commitment to crafting world-class spirits in an honest and transparent manner. We look forward to building upon this initial recognition in the years to come as we expand our spirit offerings.”

The New York International Spirits Competition was founded in 2010 and takes place annually in New York City. The panel consists of trade-only judges, comprised of retail buyers, restaurant and bar owners, beverage directors, distributors and importers. Together, they evaluate entries received from around the globe. The full results can be read at nyispiritscompetition.com.

About Long Road Distillers

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillery is milled from locally sourced ingredients and fermented on-site. The result is an uncompromised lineup of spirits – including Vodka, Gin, and White Whisky – a handcrafted collection of cocktails, and a wide variety of food options.

Cocktail Week – Grand Rapids starts on November 11 and runs through November 22.

GRAND RAPIDS, Mich. (WOOD) — The first ever Cocktail Week in Grand Rapids begins on Wednesday.

Experience GR said 29 area restaurants are participating in Cocktail Week GR and serving up signature Michigan-made cocktails.

Participating local restaurants will offer two Michigan cocktails and a shared-plate appetizer for $25 or less, as well as menu items paired with Michigan-distilled spirits.

Cocktail Week runs from Nov. 11-22.

Cocktail Week GR is similar to Restaurant Week, however it’s centered around the drinks. It also coincides with with the annual Wine, Beer and Food Festival at the DeVos Place Convention Center happening Nov. 19-22.

24 Hour News 8’s Tom HIllen spoke with the owner and the general manager of Long Road Distillery in Grand Rapids — one of the businesses participating in Cocktail Week.

There is an added sense of connectivity when we frequent the places that reside within a few miles of our home. When a business puts down roots in the neighborhood where owners and workers and goers live, a deeper sense of community grows. Long Road Distillers, located in Grand Rapids West Side, is more than the city’s first distillery, it a place where people commune together over unique, handcrafted cocktails. Owners Kyle Van Strien and Jon O’Connor call the West Side Grand Rapids neighborhood home; the elbows of guests lean on the dark wooden tables in the dining space, wearing them down with story; the bartenders behind the bar craft a unique drink of homegrown flavor. It is as much about the spirits being consumed as the souls in the room.

Long Road honors the journey, respects the craft, and takes no shortcuts. Their story encompasses the local community. At Long Road their ingredients come from Michigan, from the places they know and places that resemble home. Whether it be wheat, corn, rye, fruit, or cider it has a Michigan label. They are, as Van Strien shared “highlighting what we have available.” Long Road is an in-house distillery, making everything on location. They are perfecting the art of draft cocktails, stepping out, doing new things, and embracing the long road.

We are delighted to have Long Road Distillers joining us at Fork Fest this week Thursday, October 22. They will be on site with their draft Gin and Tonic, as well as Teta’s Lemonade (vodka, lemon, lavender syrup, rose water). Stop by their bar and give one of these a try!

Interested in learning more about Long Road? Sign up to take one of their tours. Or stop by for a midweek dinner and drink. They are open seven days a week and house a delicious food menu. They also recently expanded their upstairs space which can be rented out for private events, wedding receptions, and corporate events. Find out more at longroaddistillers.com.

Local First of West Michigan, Mallory Huizenga

Full Blog

A local distillery has launched its Michigan distribution.

Long Road Distillers in Grand Rapids launched two of its spirits into statewide distribution this month.

The distillery’s gin and vodka are now available to all restaurants, bars and retailers in Michigan.

The distillery opened in May, and distribution is coming right about when co-owners Kyle Van Strien and Jon O’Connor expected in their timeline.

“We wanted to make sure we could meet demand here and work out our kinks,” O’Connor said. “A lot of times, distillers go into distribution and can’t satisfy demand. They get an initial launch and can’t provide more.”

Van Strien said one of the most common questions from a restaurant group is, “If we run a featured cocktail at our three locations, will we run out?”

Now, Van Strien said that assurance is possible and within the first week, The Winchester in Grand Rapids had a cocktail menu featuring spirits by Long Road Distillers.

Van Strien added that several other local businesses will carry its products: Donkey; Siciliano’s Market; Rishi’s International Beverage; and Essence Restaurant Group.

“To see some of the places we respect so much have our products . . . it’s a lot of fun,” Van Strien said.

O’Connor said they welcome restaurant and bars to bring in owners, managers and staff to show them the manufacturing process.

“We encourage other folks to reach out,” O’Connor said. “We love to host potential partners. We want to educate people on what makes our products different and what’s unique about it. The more people we talk through the process, the better.”

A local distillery has opened up an addition.

Long Road Distillers just opened its upstairs, The Rickhouse at Long Road, at 537 Leonard St. NW.

Event space

The space holds 160 people and is available for special events and general overflow on the weekends.

The space rents for $100 an hour for a three-hour minimum and a $500 food-and-drink minimum on weekends. The weekday rate is considerably cheaper, said Kyle Van Strien, co-founder, Long Road Distillers.

“We want people to use it, but we do anticipate to raise it as we see demand,” Van Strien said.

Cocktail classes

Long Road Distillers will use the space to host its first cocktail class next Tuesday.

The class is the first of many events Long Road expects to host in the space.

Cocktail classes will be an ongoing series for the distillery, said Jon O’Connor, co-founder, Long Road Distillers.

“There’s a heightened awareness in the country about cocktails, and it’s just starting to make its way to Grand Rapids,” O’Connor said. “We’re hoping to be a part of that transformation.”

While the first class will be a general overview of the history of distillation and cocktails, future classes will have a specific focus on different cocktails.

The class on Tuesday will be hands-on, as students will taste every aspect of the cocktails, from simple syrup and sugar to bitters and the spirits.

“This class will be history and structure, techniques,” Van Strien said. “We use many methods to craft cocktails and how to make better drinks at home. It will also require lots of tasting.”

Grand Rapids Business Journal, Pat Evans

Full Article

During the prohibition era, people used to distill their own liquor in their bathtubs.

Long Road Distillery, the recently opened craft distillery on Grand Rapids’ West Side, is offering an unusual way to remember that slice of American history.

In conjunction with the Grand Rapids Public Museum’s opening of the exhibit “American Spirits: The Rise and Fall of Prohibition,” the distillery will release a “bathtub gin kit” featuring a bottle of Long Road vodka, botanicals for infusing, straining cloth, funnel, instruction card and commemorative bottle with specially designed label.

“Bathtub gin” was a phrase used in reference to any inexpensive, homemade liquor, not just gin.

Of course, distilling liquor at home is still illegal. Long Road features the first four legal stills ever in the city of Grand Rapids. The kit is designed to enhance the flavor of the vodka, the kit is also in the spirit – pun intended – of the 1920s era, when Americans used ingenuity to make their own alcoholic beverages, a trait in common with modern craft distilleries and breweries.

The kit is priced at $49.99 and for sale at the distillery, 537 Leonard St. NW, with $5 from each kit sold donated to the museum to support the exhibit.

“It’s a simple botanical blend included with the kit,” said Long Road co-owner Kyle Van Strien. “It’s not just going to cover up the flavor, because I think our vodka is exceptional. But it will enhance it, make it different and unique.”

The National Constitution Center’s exhibit, which opens Sept. 26, 2015 and runs through Jan. 17, 2016, will cover the temperance movement, the Roaring ’20s and the repeal of the constitutional amendment banning alcoholic beverages. More than 100 artifacts will be featured, including flapper dresses, prohibition propaganda, Al Capone’s guilty verdict and, of course, home equipment used to brew illegal beer and moonshine.

Related: Look back: Grand Rapids embraced both sides of Prohibition

Van Strien said the idea for the tie-in came when he attended a museum fundraiser for the exhibit, and inquired whether Long Road would feature the city’s first legal still. He and Long Road partner Jon O’Connor considered making a special sugar shine or corn whiskey in conjunction with the exhibit, similar to how Founders Brewing Co. created Furniture City Stock Ale for a museum beer exhibit in 2012. But they struggled to come up with a good, unique liquor, and faced time restraints in getting legal approval for a new formula and label.

So they decided to make the product interactive, and reusable. Van Strien said different botanical blends will be sold at the distillery, adding that people could go to the spice shop and use the kit to experiment with their own flavors.

“Honestly, it was easier for us to use an existing product, then have people do the alterations at home,” Van Strien said. “It’s a fun way to commemorate the period and it’s period-specific.”

Long Road opened in June 2015 and offers vodka, gin, whisky, apple brandy and more, made on-site. The distillery offers tours, cocktails and a farm-to-table food menu.

John Serba is film critic and entertainment reporter for MLive and The Grand Rapids Press. Email him at jserba@mlive.com or follow him on Twitter or Facebook.

Full Article Here.

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