Our Story

Before we made the spirits, we made a decision.

Our Story Our Team Our Crew Our Accomplishment Our Partners

Honor The Craft

Take No Shortcuts

Before we made the spirits, we made a decision.

For us, it was a simple one—take no shortcuts. That meant using honest ingredients grown across the region, supporting the natural and agricultural resources of West Michigan. It meant crafting every batch from start to finish. And it meant taking a road that many seem to avoid. From that point forward, we’ve been on a journey to develop spirits worthy of people’s admiration.

The result is an uncompromised lineup of spirits. Proudly served in the neighborhood we call home. We don’t source spirits, we source ingredients—the way it was meant to be done.

Meet Our Founders

Our Team

TAKING THE LONG ROAD MEANS TAKING NO SHORTCUTS, WHICH MEANS PARTNERING WITH OTHERS WHO DO THE SAME.

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Kyle Van Strien

Owner

Jon O’Connor

Owner

Meet Our Co-Founders

Kyle And Jon

Kyle and Jon met over a shared commitment for the neighborhood they both call home and discovered a shared passion for fine spirits. In fact, it was over a bottle of Irish whisky that the idea for Long Road was hatched, and it was just 18 months and a few bottles of whisky later that they opened the doors to the first distillery in the history of Grand Rapids. Their mission: create world-class spirits from Michigan-grown ingredients without cutting corners. Thanks to the talented team at Long Road, and a long list of dedicated partners, Long Road continues to live out that mission day in and day out.

Meet Our Crew

Join The Team