As autumn unfolds across Michigan, bringing crisp air and vibrant hues to the landscape, Long Road Distillers is thrilled to announce the release of our ninth batch of Michigin—a spirit that has become an emblem of Michigan’s unique terroir and our relentless dedication to crafting world-class gin. This annual release isn’t just another gin in our lineup; it’s a celebration of place, process, and the passion that guides our team each year.
At Long Road, we believe in taking the “long road” in everything we do, and Michigin is no exception. Unlike many gins that rely on ingredients from far-off locales, Michigin is created from ingredients grown and gathered exclusively within Michigan. Every bottle tells a story of commitment to our roots, from locally harvested juniper berries on Beaver Island to Michigan-grown grains. This commitment to Michigan-sourced ingredients gives Michigin a distinctive profile—one that’s earthy, bright, and unmistakably tied to the local landscape.
Crafting Michigin is no small feat. Each autumn, our team travels to the remote stretches of Beaver Island to hand-pick the juniper berries that make Michigin so unique. This annual journey symbolizes our dedication to using only the finest local botanicals and honoring Michigan’s natural bounty. Every batch captures the distinct flavor and spirit of Michigan itself, making Michigin a testament to our state’s natural beauty and agricultural heritage.
This year, we are excited to invite you to the release of our ninth batch of Michigin on November 6 at our Grand Rapids tasting room. To mark the occasion, we’ll be offering complimentary samples of the new batch and a 50% discount on all cocktails featuring Michigin throughout the evening. It’s an opportunity to experience a spirit crafted with care, adventure, and the essence of Michigan.