Archive for: February, 2014

What is Bourbon? Part 4: “…and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers.”

In Part 4 of our “What is Bourbon” series, we dig into the final requirement for a spirit to be considered bourbon – the aging process – and how that can impact not only how a bourbon tastes, but also how it is labeled. First, as a bit of a refresher, recall that the legal…

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What is Bourbon? Part 3: “…from a fermented mash of not less than 51 percent corn…”

For Part 3 of our “What is Bourbon” series, we look at the ingredients that make bourbon bourbon. It may seem straight forward, but when you really dig into the Code of Federal Regulations (and the Beverage Alcohol Manual from the TTB, in particular), you learn there are 42 different “types” of whisky, all with…

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Long Road Distillers Honored as One of the 2018 “Michigan 50 Companies to Watch”

Grand Rapids distillery to be recognized by Michigan Celebrates Small Business at Annual Gala in May. Grand Rapids, MI – Long Road Distillers has been recognized as one of the 2018 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business. Long Road will be honored at an awards ceremony during…

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What is Bourbon? Part 2: “…at not exceeding 80% alcohol by volume (160 proof)…”

Today, we wade into a lesser-known part of the definition of Bourbon, which also means it’s a bit less controversial. First, as a bit of a refresher, recall that the legal definition of bourbon whisky, according to the TTB, is: Whisky produced in the U.S. at not exceeding 80% alcohol by volume (160 proof) from…

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What is Bourbon? Part 1: “Whisky produced in the U.S…”

If you ask 10 whisk(e)y drinkers to define bourbon, you’re likely to get 10 different answers. That seems to be due to a variety of myths, misconceptions, and misunderstandings surrounding one of America’s favorite whiskies. According to the Alcohol and Tobacco Tax and Trade Bureau (or the TTB), the branch of the U.S. Department of…

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Press Release: Grand Rapids Distillery Claims New Honors at American Craft Spirits Association Awards

Grand Rapids Distillery Claims New Honors at American Craft Spirits Association Awards Long Road Aquavit, Old Aquavit, and Gin Awarded Medals in Crowded Field of 500+ Entrants Grand Rapids, Michigan – Internationally recognized Grand Rapids distillery, Long Road Distillers, brought home three new honors from the American Craft Spirits Association 2018 Craft Spirits Awards, announcing Bronze…

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PRESS RELEASE: Grand Rapids Distillery Set to Release Long Road Straight Bourbon Whisky

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release their long anticipated Long Road Straight Bourbon Whisky on Tuesday, April 10 at the distillery on Grand Rapids’ West Side. Statewide distribution of the Bourbon will follow later in April. Long Road Straight Bourbon Whisky is the oldest whisky released by the distillery to…

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